Anyway, let's check the settings of the LCD you are using. If your LCD is equipped with video quality modes according to purpose, you should select a video-oriented mode such as "Video" or "Movie" and play a clip of your choice. We would then like you to compare it viewed in the "Standard" and "sRGB" image quality modes. In general, video-oriented image quality modes tend to boost things like brightness and contrast, saturation and color temperature. People have particularly strong personal preferences when it comes to coloration so this may not always be the case, but strong brightness, contrast and saturation boost the video's appeal and give a sense of high image quality.
What is more, the optimum image quality setting varies according to the viewing distance (the distance from the eye to the screen). This is another generalization but, with a short viewing distance, vivid image quality such as high brightness, high contrast and high saturation is hard on the eyes and is not suitable for lengthy viewing. Conversely, there is less strain on the eyes with a long viewing distance and vivid image quality is easier to see.
To go into a little more detail, video image quality is not determined by the LCD alone. If video is being played on a computer, a low power CPU causes visual and audio jumpiness, as well as which the image quality changes slightly according to the software on which the video is played. Furthermore, just as AMD's GPU "ATI Radeon" series has "Avivo" and NVIDIA's GPU "GeForce" series has "PureVideo", the CPU load reduction and the video extended definition technology from the GPU and driver playback support functions have a very strong effect. Also, when the LCD is connected to an AV device or game console, the image quality changes according to video playback function of those devices and the connection interface.
In this article we focus on the video playback performance of LCDs, but we would like you to remember that you also need be choosy about the video output environment if you want higher quality for your video display.























